provisional accessibility success

My student organization at home sent me email yesterday saying they had information about "differential tuition" -- but it was entirely in video form. The Youtube page had a link to a web page, which had about two additional sentences on it... and then the same video. So I responded:

You guys really need to include full transcripts of all videos. This is an accessibility issue.

The magic buzzword was received, and today I got email back from the communications guy.

... I just wanted to reach out and say thank you for bringing this to our attention. We were unaware of the issue and in the future we will include full transcripts of our videos through YouTube.

We strive to make information accessible to all students and we really apologize for not providing this right away. If there is anything else we can do, please let us know.

We'll see if it actually happens, and really? it never occurred to them that this might be a problem? But I am feeling like a pretty good ally right now.